EP #077: The Resume Behind Your LinkedIn Post Matters More Than You Think

Why the Person Writing Your Content Matters as Much as What They're Writing

EP #076 - Why AI-Generated Content Falls Flat (And How Your Audience Can Tell)

The patterns are everywhere, and your audience has learned to spot them

EP #075 - The Technical Content Dilemma: How Deep Is Too Deep on LinkedIn?

Why measuring the right audience matters more than total reach

EP #074 - LinkedIn's Value Crisis: Why Executives Are Questioning Their Investment

The platform feels broken, but pulling back might be the bigger mistake

EP #073: Why Your 200 Impressions Might Be Better Than Someone Else's 20,000

Most executives chase vanity metrics while missing the audience that actually matters

EP #072 - Your Entire Leadership Team Should Be Posting on LinkedIn

Why multiple executive voices matter more than one founder with great engagement

EP #071- Stop Thinking of LinkedIn as Marketing. It's PR 2.0.

And now's the time to take advantage of it.

EP #070 - How to Celebrate Your Team (and Earn More Engagement)

Why stories about your employees outperform credentials every time

EP #069 Turn Any Post Into a CEO Masterclass: A Guide to Educational Content

How to Stop Promoting and Start Teaching

EP #068: Video, Image, or Text? How to Pick the Right LinkedIn Format

How to Choose Based on Performance and Sustainability

EP #067: Share This Story to Build Trust With Your Audience

A Guide to Picking the Right Personal Stories

EP #066 How to Convert LinkedIn Comments Into Business Wins