EP #066 How to Convert LinkedIn Comments Into Business Wins

Most executives spend hours crafting the perfect LinkedIn post while completely ignoring the goldmine sitting in their comment section.

Big. Mistake.

Especially when half the comments on any decent post are complete garbage. You've seen them: "Great insights! Thanks for sharing your valuable perspective on this important topic. 💯" or "Absolutely love this thoughtful analysis. Really makes you think about the future of business."

I follow CEOs who have big followings of other CEOs, since that's our ideal client persona. They post at consistent times, so I make a point to comment early. And a few times now, someone has seen my comment, liked what I said, noticed my headline, and clicked into my profile. 

Because my profile clearly explains what we do, they reached out and eventually became a customer.

That's the power of commenting. It takes less time than writing a full post, leverages someone else's audience, and can lead directly to business. I call this "comment drafting." 

You ride the visibility of someone else's post to attract the right attention, followers, and even sales.

The Strategy Everyone's Missing

While you're stressing about your next post, smart executives are commenting their way to new customers. People who engage with posts actually read the comments - you're getting visibility with an audience that's already engaged and paying attention.

Our LinkedIn Playbook shows authenticity wins across every format, and comments are no different. The executives getting real business results skip the "This resonates deeply with my experience in leadership. So valuable!" responses and use comments as mini thought leadership moments.

Comment Drafting 101

Follow 10-15 leaders whose audiences match your ideal client profile and turn on notifications, because the early bird gets the visibility.

Most comments are worthless. Skip the "Thanks for sharing" and "Couldn't agree more" responses that get ignored. Instead, share an insight or add a relevant experience that makes people curious enough to click your profile.

Your headline and about section need to work overtime since someone clicking through from a comment has maybe 5 seconds to figure out what you do and why they should care.

When people reply to your comment, engage back. One comment thread can introduce you to dozens of potential connections through their networks.

What Actually Works

The best comments come from people who share contrarian takes when they actually have one. Something like "Interesting point, though I've found the opposite in my experience with Series B companies..." works because it's not manufactured disagreement for the sake of it. 

You can also ask for specifics that you genuinely want to know since people love talking about their war stories. "This is great. What was the biggest challenge when you first tried this approach?" gets responses because it shows real curiosity.

Adding context from your own experience positions you as someone who's been there without being obnoxious about it. "We saw similar results at my last company. The breakthrough came when we stopped focusing on vanity metrics..." Notice how this gives value while subtly establishing credibility. 

You can also offer helpful information without turning into a LinkedIn bot by giving them enough to be useful but not enough to eliminate the need for your actual service.

The Math Everyone Ignores

Comments take 90% less effort than posts but deliver similar visibility, which should make this a no-brainer. Your carefully crafted post reaches 1,000 people while a smart comment on a viral post gets seen by 10,000+ engaged professionals who are already in reading mode. 

Posts die after 24 hours, but comments live as long as the original post keeps getting engagement, giving you ongoing visibility with zero additional work.

How to Embarrass Yourself

The fastest way to waste your time is showing up late to the party. By the time there are 50+ comments, you might as well be shouting into the void, and even worse is leaving generic responses that could have been written by a bot. If you don't have something meaningful to add, just scroll past and save everyone the trouble.

But the real missed opportunity comes when you ignore follow-ups. 

Someone takes time to respond to your comment and you don't engage back? You just lost a potential connection. The same goes for being overly promotional in comments - save the sales pitch for your profile where it belongs.

Your next big customer might be scrolling through someone else's LinkedIn post right now. While you're perfecting your content calendar, they're reading comments and deciding who seems worth connecting with.

A massive following isn't required to make this work. Showing up thoughtfully in the right conversations is what matters.

Stop overthinking your posting strategy and start commenting strategically.

— Justin

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: [email protected]
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

Executive Presence specializes in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.