EP #072 - Your Entire Leadership Team Should Be Posting on LinkedIn

Most executives treat LinkedIn like a solo project. They post for six months, build momentum, see consistent engagement - but can't connect the activity to quarterly goals, so they pull back.

The instinct makes sense. Time is finite, and when ROI feels ambiguous, the natural move is to conserve resources and redirect to activities with clearer returns. But if your voice is resonating on LinkedIn and people are engaging with your content consistently, pulling back wastes the momentum you've built.

Capitalize on that momentum with even more engagement by adding more voices from your leadership team.

Bring In Other Executives

Look at your leadership team. 

• Your CFO understands financial strategy. 

• Your CTO sees where technology is heading. 

• Your Head of Sales knows what customers actually care about. 

Each of these executives has expertise worth sharing, established networks, and perspectives that complement rather than duplicate your content.

Getting them active on LinkedIn multiplies your reach without requiring you to post more frequently. One executive posting occasionally creates limited impact, but five executives posting consistently creates a presence that's impossible to ignore across the audiences that matter to your business.

What Multiple Voices Accomplish

When multiple executives from your company post regularly, it reinforces that your company is full of smart people building something meaningful. 

Each voice adds reach and credibility in ways that don't show up cleanly in pipeline metrics. 

Prospects see depth across your leadership team, not just one person carrying the flag. This matters during funding rounds when investors evaluate team strength, during enterprise sales when buyers need confidence in organizational capability, and during competitive evaluations when prospects compare your executive bench to competitors who stay silent.

How Companies Actually Use Multiple Voices

The most effective approach treats each executive's LinkedIn presence as complementary rather than competitive. 

• Your CEO might focus on industry trends and company vision. 

• Your CFO can share perspectives on capital allocation and financial strategy. 

• Your CTO explains technical decisions and product direction. 

• Your Head of Sales addresses customer challenges and market feedback.

These different angles create a fuller picture of your organization. Prospects encountering your company through multiple executives get a sense of organizational depth that a single voice can't deliver, regardless of how strong that individual presence is. 

When someone sees thoughtful content from your CFO on unit economics, then discovers your CTO explaining technical architecture decisions, then finds your CEO discussing market positioning, they're building a composite view of company capability that feels earned rather than claimed.

I Know It Sounds Counterintuitive 

When something isn't delivering obvious returns, the instinct is to pull back and focus elsewhere. 

But if you've proven your voice resonates, the answer isn't to retreat. 

Find other voices in your organization and help them get active too. More voices means more reach, more credibility, and more opportunities for the right people to discover your company. 

When something works, scale it.

— Justin

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: [email protected]
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

Executive Presence specializes in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.