EP #058: How to Make Your LinkedIn Profile Mobile-Friendly

More than 70% of LinkedIn users view profiles on their phones.

If your profile isn’t optimized for mobile, you’re losing out on potential connections, credibility, and business opportunities.

Here’s how to format your LinkedIn profile so it grabs attention—even on a small screen.

Why Mobile Optimization Matters

Think about how you use LinkedIn.

You’re scrolling between meetings. Checking profiles in a coffee line. Clicking on someone’s name after they comment on a post.

Most people spend less than 7 seconds scanning a profile before deciding if it’s worth their time.

If your profile is a wall of text or hard to skim, they won’t read it.

That’s why formatting matters.

The “Skimmability” Rule—How to Format for Maximum Impact

Your LinkedIn profile should pass the 3-second test.

A quick scroll should immediately show:
✔️ Who you are (Headline & About section)
✔️ What you do (Experience & Featured section)
✔️ Why someone should connect with you

The key to mobile-friendly formatting? Short paragraphs, clear sections, and easy-to-read bullets.

1️⃣ Optimize Your Headline for Instant Clarity

Your headline is one of the first things people see.

💡 Instead of this 👎:
“Partner at Spencer Stewart, Executive Search & Leadership Consultant.”
✅ Try this instead 👍:
“I help PE & Family Offices recruit top leadership talent. | Partner @ Spencer Stewart.”

👉 Why this works: It’s specific, client-focused, and easy to scan.

2️⃣ Break Up Your “About” Section

Your About section is NOT a place for long paragraphs.

Best practices for mobile readability:
✔️ Use short sentences (1-2 lines max).
✔️ Add line breaks between every 2-3 sentences.
✔️ Use bold or all caps (via text formatting tools) for key points.
✔️ Highlight credibility markers (years of experience, industries, client results).

💡 Example of a Mobile-Friendly About Section:

I’m the CEO and Founder of Executive Presence, where we help companies build trust and awareness through executive thought leadership on LinkedIn.

In under three years, I’ve bootstrapped Executive Presence to over $3M in ARR, interviewed 750+ CEOs, and helped 200+ leaders build a powerful LinkedIn presence.

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗼 𝗮𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲

We turn leaders into thought leaders. Most CEOs have networks of people who know, like, and trust them—but aren’t top-of-mind. We help clients stay relevant within their network.

As experts in their fields, CEOs want to be seen as the thought leader in their space. We provide the strategy and full support to help them gain credibility and visibility online.

Our fully managed LinkedIn presence for CEOs and top executives helps clients:
➤ Hire
➤ Fundraise
➤ Build a brand
➤ Create a category

𝐖𝐡𝐲 𝐢𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬

Executives are a company’s most underutilized assets. Leaders who build a LinkedIn audience directly impact:
▶️ Company culture
▶️ Product evangelism
▶️ Recruiting
▶️ Employee retention
▶️ Industry definition
▶️ Building a legacy

Our approach is authentic (their voice), efficient (90 minutes per month), and measurable (weekly KPIs).

𝐖𝐡𝐨 𝐖𝐞 𝐇𝐞𝐥𝐩

We work with CEOs, founders, and top executives. Our clients typically:
⭐ Have 50+ employees
⭐ Are Series A, B, or C funded
⭐ Are hiring 20+ employees in the next quarter/year
⭐ Are defining their industry as they grow

𝐀𝐛𝐨𝐮𝐭 𝐌𝐞

💡 𝐌𝐢𝐥𝐢𝐭𝐚𝐫𝐲 𝐕𝐞𝐭𝐞𝐫𝐚𝐧 - Officer onboard nuclear submarines, leading a team of 200 on a $2B sub.
💡 𝐒𝐭𝐚𝐧𝐟𝐨𝐫𝐝 𝐌𝐁𝐀 & 𝐬𝐞𝐫𝐢𝐚𝐥 𝐞𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫 – Founded & sold two companies.
💡 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐇𝐨𝐬𝐭 - Host of Beyond the Uniform, the #1 iTunes podcast for military career transitions, with over 450 episodes.
💡 𝗙𝗼𝗿𝗺𝗲𝗿 𝗖𝗘𝗢 𝗼𝗳 𝗦𝘁𝗼𝗿𝘆𝗯𝗼𝘅 – Raised $3M in VC from Google’s Eric Schmidt, generated $5M+ in contracts with 35+ Fortune 500 companies. Featured in a Facebook case study, with technology used by 1K+ companies globally.

𝐑𝐞𝐚𝐝𝐲 𝐓𝐨 𝐂𝐨𝐧𝐧𝐞𝐜𝐭?

👋 Connect with Me Here
📅 www.ExecutivePresence.io
✉ [email protected]

👉 Notice: Easy to skim. Short, high-impact statements. Clear next step.

3️⃣ Use Bullet Points in Your Experience Section

Most Experience sections are blocks of text. That’s a mistake.

On mobile, bullet points = easier to read.

💡 Instead of this 👎:
“I lead a team of executive search professionals focused on talent acquisition and leadership consulting for private equity and family office clients. My expertise includes CEO succession planning, leadership development, and board advisory services.”

✅ Try this instead 👍:
🔹 Partner | Spencer Stewart (2022 - Present)
Helping PE & Family Offices recruit top leadership talent.
✔️ Advised 50+ PE-backed companies on leadership hiring
✔️ Placed 150+ executives in board and C-suite roles
✔️ 10+ years in executive search & leadership strategy

👉 Why this works: It’s concise, credibility-driven, and easy to skim.

The 3 Biggest Formatting Mistakes Executives Make

🚫 1. Big Blocks of Text
• People won’t read paragraphs.
• Instead, use line breaks, bullets, and short sentences.

🚫 2. Overly Generic Headlines
• “Partner at XYZ” doesn’t tell people what you do.
• Instead, use clear positioning (e.g., “I help X do Y”).

🚫 3. No Featured Section
• The Featured section is prime real estate.
• Add articles, media, or case studies to boost credibility.

Final Thoughts: Make Your Profile Work on Mobile

🔹 Keep it concise.
🔹 Make it skimmable.
🔹 Use formatting (bullets, line breaks, bold text) to boost readability.

Your LinkedIn profile isn’t just a digital resume—it’s your personal brand.

A few small tweaks can increase profile views, inbound opportunities, and credibility.

PS: Know a CEO who should be sharing their knowledge on LinkedIn? Send them this newsletter!

PPS: Are you a CEO who needs support sharing your insights on LinkedIn? That’s what we do for a living… let me know if we can help.

PPPS: Want to go deeper? Check out my CEO’s Guide to LinkedIn. This 83-page PDF contains everything I know about LinkedIn… and it’s 100% free.

— Justin

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: [email protected]
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

Executive Presence specializes in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.