EP #057: LinkedIn Profiles That Sell—The Experience Section Blueprint

Most executives treat their LinkedIn Experience section like a boring resume.

❌ List of job titles
❌ Bullet points with generic responsibilities
❌ No personality, no credibility-building, no engagement

Your LinkedIn profile isn’t a job application. It’s a sales page—for you, your expertise, and your business.

Here’s how to transform your Experience section into a powerful tool that attracts opportunities and builds authority.

Why Your Experience Section Should Go Beyond a Resume

Most people skim through profiles in under 7 seconds. That means your Experience section needs to sell your expertise fast.

When optimized, it can:
✔️ Build instant credibility
✔️ Position you as an industry authority
✔️ Make it clear why people should work with you
✔️ Drive more inbound leads

The key? Tell a compelling story—not just list past jobs.

How to Craft a High-Impact LinkedIn Experience Section

Here’s a simple 3-part framework to make your Experience section work for you (not against you).

1️⃣ Start with a Strong Opening Line

The first 1-2 sentences should clearly describe your impact.

💡 Instead of this 👎:
“CEO at Executive Presence. Responsible for company growth and operations.”

✅ Try this instead 👍:
“I help CEOs establish their thought leadership on LinkedIn, turning their expertise into a powerful business asset. Since founding Executive Presence, I’ve worked with 200+ CEOs and analyzed over 25,000 LinkedIn posts.”

👉 Why this works: It’s clear, engaging, and credibility-building.

2️⃣ Highlight Key Wins (Not Just Responsibilities)

People don’t care what you were responsible for. They care about your impact.

💡 Instead of this 👎:
“Managed a team of 10 sales reps and oversaw client relationships.”

✅ Try this instead 👍:
“Led a 10-person sales team that generated $5M in new revenue in 2023. Expanded key accounts by 35% through a strategic LinkedIn content approach.”

👉 Why this works: It focuses on results, not just job duties.

💡 Use numbers & credibility markers:
✔️ Years of experience (e.g., “15+ years in executive coaching”)
✔️ Big-name clients or industries (e.g., “Worked with Fortune 500 CEOs”)
✔️ Results-driven metrics (e.g., “Helped companies grow their LinkedIn following by 300%”)

3️⃣ Format for Readability & Engagement

Most LinkedIn profiles are blocks of text. That’s a problem because people don’t read—they skim.

Use these formatting hacks to make your Experience section stand out:
✔️ Break up long paragraphs (2-3 sentences max)
✔️ Use bullet points for key highlights
✔️ Add bolded or ALL CAPS for emphasis (LinkedIn doesn’t have bold, but you can copy from a text formatter)
✔️ Incorporate media (e.g., links to case studies, featured articles, or key projects)

💡 Example of a High-Impact Experience Section Format:
🔹 CEO | Executive Presence (2022 - Present)
Helping CEOs turn LinkedIn into a business growth engine.

🚀 Key Wins:
✔️ Partnered with 200+ CEOs to build LinkedIn thought leadership
✔️ Bootstrapped from $0 to $3,000,000 in ARR in <30 months
✔️ Analyzed 25,000+ LinkedIn posts to refine high-impact strategies
✔️ Helped clients increase inbound leads by 3-5x

🔗 Want to work together? Let’s connect: [yourwebsite.com]

Final Thoughts: Make Your Experience Section Work for You

Your LinkedIn Experience section isn’t just about your past. It’s about:
✅ Why people should trust you
✅ What makes you different
✅ How you help companies, clients, or teams succeed

A few small tweaks can boost your credibility, engagement, and inbound opportunities.

PS: Know a CEO who should be sharing their knowledge on LinkedIn? Send them this newsletter!

PPS: Are you a CEO who needs support sharing your insights on LinkedIn? That’s what we do for a living… let me know if we can help.

PPPS: Want to go deeper? Check out my CEO’s Guide to LinkedIn. This 83-page PDF contains everything I know about LinkedIn… and it’s 100% free.

— Justin

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: [email protected]
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

Executive Presence specializes in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.