EP #056: The Featured Section—Your LinkedIn Secret Weapon

Most LinkedIn users ignore one of the most powerful sections of their profile: The Featured Section.

Big mistake.

This prime real estate is where you can showcase your best work, build instant credibility, and drive more opportunities—yet most profiles leave it blank.

Here’s how to leverage the Featured Section to stand out and turn profile visitors into leads.

Why the Featured Section Is Prime Real Estate

Think of the Featured Section as your LinkedIn storefront.

It’s visual, clickable, and high-impact. Unlike your Experience section (which is text-heavy), your Featured Section lets you:
✔️ Highlight your best work (media, articles, case studies)
✔️ Build instant credibility (show, don’t tell)
✔️ Control what people see first when they visit your profile

💡 Fact: People process visuals 60,000x faster than text.

That’s why this section grabs attention and keeps visitors on your profile longer.

But only if you use it correctly.

What to Feature: The Best Content for Credibility & Engagement

Not sure what to add? Here are five high-impact ideas:

1️⃣ Your Top LinkedIn Posts
🔹 A viral or high-performing post
🔹 A thought leadership piece that got great engagement
🔹 A LinkedIn poll or discussion-starter

2️⃣ Media Mentions & Press Features
🔹 Interviews, podcast appearances, or articles featuring you
🔹 Quotes from Forbes, Business Insider, HBR, etc.
🔹 TV or conference appearances

3️⃣ Case Studies & Client Wins
🔹 Success stories with real results
🔹 Before/after transformations
🔹 Data-backed proof of your impact

4️⃣ Lead Magnets & Free Resources
🔹 A free guide, checklist, or ebook (e.g., “The CEO’s Guide to LinkedIn”)
🔹 A webinar recording or event replay
🔹 A downloadable industry report

5️⃣ Your Personal Introduction
🔹 A 60-second video of you explaining who you help and how
🔹 A well-designed LinkedIn cover image summarizing your expertise
🔹 A featured link to your website or booking page

💡 Pro Tip: If you have an external landing page (for lead generation), feature it here. More eyes = more leads.

How to Optimize Your Featured Section for Visual Impact

A good Featured Section makes visitors stop and click. Here’s how to make it work for you:
✔️ Keep it visual: Use eye-catching thumbnails, bold headlines, and simple, clear designs.
✔️ Prioritize your best content: Put the most important item first (you can rearrange them).
✔️ Add a clear CTA (Call to Action): What should visitors do next? Read, watch, download? Tell them.
✔️ Update regularly: Keep this section fresh by rotating in new, relevant content.

Final Thoughts: Turn Your Profile into an Authority Hub

The Featured Section is one of the most powerful yet underutilized tools on LinkedIn.

A few simple updates can:
✅ Boost credibility (let your work speak for itself)
✅ Increase engagement (more profile views, more clicks)
✅ Turn profile visitors into inbound leads

PS: Know a CEO who should be sharing their knowledge on LinkedIn? Send them this newsletter!

PPS: Are you a CEO who needs support sharing your insights on LinkedIn? That’s what we do for a living… let me know if we can help.

PPPS: Want to go deeper? Check out my CEO’s Guide to LinkedIn. This 83-page PDF contains everything I know about LinkedIn… and it’s 100% free.

— Justin

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: [email protected]
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

Executive Presence specializes in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.