EP #055: The Power of a Strong LinkedIn Headline

Your LinkedIn headline is one of the most important pieces of real estate on your profile.

Why? Because it’s everywhere.
✔️ It appears in search results.
✔️ It shows up when you comment.
✔️ It’s the first thing people see in their connection requests.

A weak headline = lost opportunities.

A strong headline = more profile views, connection requests, and inbound leads.

Here’s how to craft a high-impact LinkedIn headline that works for you.

Why Every Word in Your Headline Matters

Most people waste their headline with generic titles like:
❌ CEO at [Company Name]
❌ Founder | Investor | Speaker
❌ Helping Companies Grow

The problem? It doesn’t tell anyone what you actually do.

A strong headline should:
✔️ Instantly communicate who you help and how.
✔️ Make it clear why someone should connect with you.
✔️ Position you as an authority in your space.

The “I Help X Do Y” Formula for Maximum Impact

A simple, effective framework for your headline is:

💡 I help [your audience] achieve [specific result] through [your expertise].

Examples:
✅ I help CEOs build influence on LinkedIn through data-driven thought leadership.
✅ Helping SaaS founders scale to $10M ARR with strategic outbound sales.
✅ Leadership recruiter | Placing top C-suite talent in private equity-backed companies.
✅ I help Fortune 500 executives transition into board roles.

This formula ensures your headline is clear, specific, and compelling.

Examples of High-Impact Headlines That Drive Leads

Want a headline that gets you more profile views, connection requests, and DMs?

Here are real-world examples that perform well:

🔹 For Founders & CEOs
❌ CEO at XYZ Company
✅ Helping Series B+ Founders Scale Revenue & Build Category Leadership

🔹 For Sales Professionals
❌ Account Executive at ABC Tech
✅ Helping B2B SaaS Companies Close $500K+ Deals with AI-Powered Sales Strategies

🔹 For Consultants & Advisors
❌ Business Consultant | Growth Expert
✅ Helping PE-Backed Companies Double EBITDA in 12 Months

🔹 For Recruiters & Executive Search Professionals
❌ Partner at XYZ Search Firm
✅ Placing Top 1% Executives in High-Growth Startups & Fortune 500s

🔹 For Leadership & Career Coaches
❌ Helping Leaders Succeed
✅ Coaching High-Performing Executives to Reach C-Suite & Board Positions

A few pro tips:
✔️ Use keywords your target audience searches for.
✔️ Make it skimmable (avoid jargon).
✔️ Be specific—the clearer your niche, the better.

Final Thoughts: Make Your Headline Work for You

Your headline isn’t just a title—it’s a first impression.

A few small tweaks can:
✅ Increase profile views
✅ Drive more connection requests
✅ Attract more inbound leads

PS: Know a CEO who should be sharing their knowledge on LinkedIn? Send them this newsletter!

PPS: Are you a CEO who needs support sharing your insights on LinkedIn? That’s what we do for a living… let me know if we can help.

PPPS: Want to go deeper? Check out my CEO’s Guide to LinkedIn. This 83-page PDF contains everything I know about LinkedIn… and it’s 100% free.

— Justin

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: [email protected]
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

Executive Presence specializes in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.