EP #054: The Most Overlooked Section of Your LinkedIn Profile

If you want to build credibility, attract opportunities, and position yourself as a leader, your About section is one of the most powerful tools on your LinkedIn profile.

Yet, most executives either:
❌ Leave it blank.
❌ Copy and paste a corporate bio.
❌ Write a dense wall of text that no one will read.

The result? Missed opportunities.

Your About section isn’t just a place to list your accomplishments—it’s a chance to tell your story in a way that makes people want to engage with you. Here’s how to fix it.

Why the About Section Matters More Than You Think

When someone clicks on your LinkedIn profile, they’re looking for a reason to trust you.

✔️ Who are you?
✔️ What do you do?
✔️ Why should they care?

If your About section doesn’t answer these questions in the first few seconds, you’re losing potential clients, partners, and opportunities.

The Simple 4-Part Framework to Turn Your Bio into a Client Magnet

Instead of writing a generic bio, use this framework to make your About section engaging, scannable, and client-focused.

💡 1. Hook (The First 2 Sentences Matter)
Most people skim—so your opening needs to grab attention.
✔️ Start with a bold statement, a thought-provoking question, or a compelling insight.

Examples:
👉 Most CEOs struggle to stand out on LinkedIn. I help them fix that.
👉 Your LinkedIn profile is either building credibility—or costing you opportunities.
👉 The biggest mistake executives make? Treating LinkedIn like a résumé instead of a platform for influence.

💡 2. What You Do (Make It Clear & Concise)
Quickly explain your expertise in one or two sentences using a simple formula:
✔️ I help [target audience] achieve [specific result] through [your approach].

Examples:
🔹 I help CEOs and founders build trust and visibility on LinkedIn through thought leadership.
🔹 As a leadership advisor, I help private equity and Fortune 500 companies recruit top executives.

💡 3. Credibility (Numbers & Proof Win Trust)
Your audience needs a reason to believe you. Instead of listing job titles, highlight impact with specific numbers or accomplishments.

Examples:
✅ Worked with over 200 CEOs to refine their executive presence.
✅ Placed 150+ C-suite leaders at Fortune 500 companies.
✅ Scaled a startup from $2M to $20M in revenue before acquisition.

💡 4. Call to Action (What’s Next?)
Don’t leave people wondering what to do next—tell them.

Examples:
📩 Looking to refine your LinkedIn presence? Let’s connect.
💬 Message me if you’re a CEO who wants to stand out on LinkedIn.
🔗 Download my free guide on LinkedIn strategy for executives here.

Common Mistakes Executives Make (And How to Fix Them)

🚫 Mistake #1: Writing in Third Person
❌ John is a seasoned executive with 20 years of experience in…
✅ Fix: Write conversationally. Use “I” instead of “John” to make it feel more personal.

🚫 Mistake #2: Dense Paragraphs with No Breaks
❌ A wall of text with no line breaks is impossible to skim.
✅ Fix: Use short paragraphs, bullet points, and whitespace to make it easy to read.

🚫 Mistake #3: No Personality
❌ Generic corporate language that could apply to anyone.
✅ Fix: Add a personal touch—mention what drives you, a key career lesson, or your unique philosophy.

🚫 Mistake #4: No Call to Action
❌ You left them interested, but unsure of the next step.
✅ Fix: End with a clear next step—whether it’s connecting, messaging, or checking out your content.

Final Thought: Your Bio Should Work for You

Your About section isn’t just a bio—it’s a conversion tool. It should give people a reason to engage, trust, and connect with you.

Small tweaks = Big results.

PS: Know a CEO who should be sharing their knowledge on LinkedIn? Send them this newsletter!

PPS: Are you a CEO who needs support sharing your insights on LinkedIn? That’s what we do for a living… let me know if we can help.

PPPS: Want to go deeper? Check out my CEO’s Guide to LinkedIn. This 83-page PDF contains everything I know about LinkedIn… and it’s 100% free.

— Justin

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: [email protected]
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

Executive Presence specializes in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.