EP #049: LinkedIn’s Best-Kept Secret: The Interview Format

Most CEOs struggle with LinkedIn because writing takes too much time.

They stare at a blank page, trying to craft the perfect post—only to give up after 30 minutes.

Here’s the better way:

🎤 Use an interview format.

Instead of writing from scratch, talk it out. Answer structured questions, transcribe your responses, and turn them into high-impact LinkedIn posts.

This is the exact method we use at Executive Presence to create 10+ posts from a single conversation.

Let’s break it down.

Why Writing is Inefficient (and Talking is Better)

If I put you in front of a microphone and asked,
👉 “What’s one thing CEOs don’t understand about [your expertise]?”

You’d instantly have an answer.

But if I told you to write a post on that same topic, you’d probably hesitate.

Talking is easier than writing.

That’s why the interview format works. It lets you:

✅ Capture your real, conversational voice.
✅ Avoid the “blank page” problem.
✅ Create months of content in a single session.

How to Structure an Interview to Generate 10+ LinkedIn Posts

Here’s how to turn a 30-minute conversation into a month of LinkedIn content:

1️⃣ Find a “host” – A friend, colleague, or even a virtual assistant.
2️⃣ Use a structured set of questions (I’ll share some below).
3️⃣ Record the session using Zoom, Otter.ai, or Fathom.
4️⃣ Transcribe your answers – You now have raw LinkedIn posts.
5️⃣ Edit down your responses into short, engaging posts.

💡 Pro Tip: If you’re a CEO, schedule a monthly interview where someone pulls insights from you. Your only job is to show up and talk.

The Best Questions to Ask (or Have Someone Ask You)

If you want high-impact LinkedIn content, the right questions matter.

Here are five interview questions that generate engaging, authority-building posts:

🎤 Industry Thought Leadership
➡️ What’s one major misconception in your industry?
➡️ What’s a recent industry trend CEOs need to pay attention to?

🎤 Leadership & Career Journey
➡️ What’s a hard lesson you learned as a leader?
➡️ Who was a major influence on your leadership style?

🎤 Company Culture & Promotion
➡️ What’s one thing people misunderstand about your company?
➡️ What’s a behind-the-scenes moment that defines your company’s culture?

🎤 Personal Stories
➡️ What’s a personal experience that shaped your business philosophy?
➡️ What’s a challenge you overcame that made you a better leader?

Each of these can be turned into a compelling post that builds trust and credibility.

Final Thoughts: The Interview Format is a CEO’s Best Friend

If you’ve ever thought:
🚨 “I don’t have time for LinkedIn.”
🚨 “I’m not a great writer.”
🚨 “I don’t know what to post.”

The interview format solves all of that.

You talk. You transcribe. You edit. You post.

💡 Try it once and you’ll never go back to writing from scratch.

PS: Know a CEO who should be sharing their knowledge on LinkedIn? Send them this newsletter!

PPS: Are you a CEO who needs support sharing your insights on LinkedIn? That’s what we do for a living… let me know if we can help.

PPPS: Want to go deeper? Check out my CEO’s Guide to LinkedIn. This 83-page PDF contains everything I know about LinkedIn… and it’s 100% free.

— Justin

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: [email protected]
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

Executive Presence specializes in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.