EP #046: The LinkedIn Commenting Strategy That Drives Sales

Most people think posting is the only way to grow on LinkedIn.

Wrong.

Commenting is one of the most underrated ways to build authority, attract leads, and stay top of mind—without posting a single thing.

And the best part? It takes just 5 minutes a day.

Why Commenting Is a Sales Superpower

Every time you comment on a post, two things happen:

1️⃣ You get seen by their audience – If a CEO or industry leader has 50,000 followers, your comment is now in front of them too.
2️⃣ You establish credibility – A great comment positions you as a thoughtful expert, even if people don’t know you yet.

I’ve personally closed deals from comments alone. Why?

• Decision-makers notice who engages with their content.

• A smart comment sparks curiosity—leading them to your profile.

• From there, they explore your work, leading to DMs, calls, and sales.

Simple. Effective. No pressure to “create” anything new.

The 5-Minute Daily Habit That Drives Inbound Leads

Step 1: Identify 5-10 Key People to Follow

These should be industry influencers, potential clients, or partners.

Step 2: Be One of the First to Comment

• The first 5-10 comments on a post get WAY more visibility.

• Set up notifications for the people you follow so you can jump in early.

Step 3: Add Insight (Not Just “Great Post”)

A bad comment: “Nice post.” (Adds zero value.)

A great comment: Adds an insight, an example, or a quick story.

✅ Example of an effective comment:

“This is spot on. I recently tested this strategy with a client, and we saw a 3x increase in engagement. One tweak I’d add: [your insight].”

This positions you as an expert while keeping it simple.

Step 4: Engage with Replies

If people reply to your comment, keep the conversation going. This helps your comment get pushed higher in the feed.

Bonus: Send a Connection Request

If an ideal client likes or replies to your comment, send them a personalized connection request. It’s a natural way to start a conversation.

How to Position Yourself as an Industry Authority—Without Posting

If you comment daily for 30 days, here’s what happens:

🚀 More profile views from ideal clients.
🚀 More inbound connection requests.
🚀 More DMs from people interested in your expertise.

And all without posting a single thing.

The Bottom Line:

🔹 Great comments = great visibility.
🔹 Smart engagement builds trust.
🔹 Conversations lead to sales.

PS: Want to go deeper? Check out my CEO’s Guide to LinkedIn. This 83-page PDF contains everything I know about LinkedIn… and it’s 100% free.

— Justin

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: [email protected]
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

Executive Presence specializes in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.