You know LinkedIn is valuable. You’ve seen how it builds credibility, attracts opportunities, and keeps you top of mind.

But let’s be real—staying consistent is HARD.

The most common excuses I hear from CEOs:
❌ “I don’t have time.”
❌ “I don’t know what to post.”
❌ “I’ll do it later” (…and never do).

Here’s the truth: The best CEOs on LinkedIn aren’t posting every day—they have a system.

The 3-Step System to Post Consistently

✅ Step 1: Use an Interview-Based Approach

The reason most people struggle? They try to sit down and “write.” But writing is slow. Talking is fast.

The fix: Have someone interview you once a month—just like a podcast. They ask you a few questions, you talk, and they transcribe the conversation.

💡 Pro tip: Use a tool like Otter.ai or Fathom to transcribe it, then edit it into short posts.

✅ Step 2: Batch Your Content in 1 Hour Per Month

Instead of scrambling to post every day, block one hour per month to create all your content at once.

How?

• Take the transcript from your interview.

• Pull out 4-6 key takeaways.

• Turn each one into a LinkedIn post.

That’s one hour per month for a full month of content.

✅ Step 3: Use a Repeatable Content Formula

The easiest way to stay consistent is to follow a content framework (so you’re never starting from scratch).

Here’s a simple format that always works:

📌 Hook – Grab attention in the first sentence.
📌 Story or Insight – Share a lesson, tip, or perspective.
📌 Takeaway – Wrap it up with a clear point.
📌 Call to Action – Invite engagement (or just end strong).

Example:

Most CEOs fail on LinkedIn because they only post when they “feel like it.”

The Bottom Line

💡 Consistency beats perfection.
💡 Talking is faster than writing.
💡 A simple system makes it easy.

The CEOs who win on LinkedIn aren’t the best writers. They’re just the most consistent. Build a system, and you’ll never fall off track.

PS: Want to go deeper? Check out my CEO’s Guide to LinkedIn. This 83-page PDF contains everything I know about LinkedIn… and it’s 100% free.

— Justin

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: [email protected]
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

Executive Presence specializes in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.