Most CEOs struggle with LinkedIn for one of two reasons
🚫 They post inconsistently and get no traction.
🚫 They only post when they need something—making their audience tune out.

The problem? If you’re not showing up consistently, you’re forgettable.

But here’s the good news: You don’t need to post daily. You just need a repeatable strategy that keeps you visible without burning you out.

Here’s the exact 4-part content strategy we use at Executive Presence to help CEOs stay top of mind, attract inbound opportunities, and build their reputation at scale.

The 4-Part CEO LinkedIn Content Strategy

✅ 1️⃣ Industry Thought Leadership (40%)

Establish yourself as a subject matter expert by sharing what you know.

• Trends shaping your industry

• Myths and misconceptions people get wrong

• Predictions for the future

Example: “Most CEOs think LinkedIn is about posting. The truth? 90% of your results come from engagement, not content.”

✅ 2️⃣ Leadership & Career Journey (25%)

People don’t just follow expertise—they follow leaders. Share stories that highlight your experience and decision-making.

• The hardest lesson you learned as a leader

• A pivotal moment in your career

• How you approach hiring, strategy, or execution

Example: “In my first year as CEO, I made every mistake in the book. Here’s what I learned about leadership the hard way.”

✅ 3️⃣ Company & Promotional Content (20%)

You need to remind people what you do—but without sounding like a sales pitch.

• Client success stories & case studies

• Behind-the-scenes company culture

• Big wins, media features, or milestones

Example: “Excited to announce that we just helped our 200th CEO grow their LinkedIn presence. Here’s what we’ve learned after analyzing 25,000 posts.”

✅ 4️⃣ Personal Stories (15%)

Your audience isn’t just following your insights—they’re following you. Personal stories humanize your content and make you relatable.

• A challenge that shaped you

• A mentor who had a profound impact

• A personal experience with a leadership takeaway

Example: “A monster truck rally with my six-year-old taught me more about leadership than any book I’ve read. Here’s why.”

How to Put This Into Action

1️⃣ Pick 2-3 content types from this list that feel natural for you.
2️⃣ Commit to posting twice a week (no need to post daily).
3️⃣ Use a mix of these 4 categories to build authority while keeping your content fresh.

LinkedIn isn’t about selling—it’s about staying top of mind. Follow this framework, and you’ll never run out of things to post.

PS: Want to go deeper? Check out my CEO’s Guide to LinkedIn. This 83-page PDF contains everything I know about LinkedIn… and it’s 100% free.

— Justin

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: [email protected]
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

Executive Presence specializes in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.