If you’ve been following my work, you know I’m all about leveraging LinkedIn for inbound marketing—helping CEOs build credibility, attract leads, and drive business growth.

But here’s the thing: your LinkedIn content is only as effective as your profile.

Before you post, comment, or engage, you need to audit your LinkedIn profile. If your profile isn’t optimized, you could be repelling potential clients, investors, and top talent without realizing it.

The good news? You can fix this in 5 minutes.

The 5-Minute LinkedIn Profile Audit

✅ Profile Photo: Does your headshot look like someone you’d trust? It should be high-quality, well-lit, and friendly.

✅ Headline: Is your headline clear, compelling, and client-focused? Avoid generic titles—use this space to highlight your value proposition. (e.g., “Helping CEOs 10x Their LinkedIn Presence | Founder @ Executive Presence”)

✅ About Section: Is it skimmable? People don’t read big blocks of text. Format it into short paragraphs and bold key takeaways.

✅ Credibility Bullets: Does your profile prove your expertise? Add numbers (e.g., “Helped 200+ CEOs” or “Generated $100M+ in revenue for clients”). Numbers build instant trust.

✅ Featured Section: Are you using this section to showcase your best work? Add three featured pieces (e.g., media appearances, case studies, keynote talks). A single featured post looks incomplete.

✅ Experience Section: Are you telling a story or just listing job titles? Each role should have a one-liner on impact.

✅ Call-to-Action: If someone lands on your profile, what should they do next? Include a CTA in your About section (e.g., “DM me to learn how I help CEOs grow on LinkedIn”).

That’s it. Five minutes, seven fixes, huge impact.

The Takeaway

Your profile is your visual sales funnel on LinkedIn. If it’s unclear, confusing, or generic, your audience will move on.

Make these quick changes, and you’ll instantly boost your credibility—before you even start posting.

PS: Want to go deeper? Check out my CEO’s Guide to LinkedIn. This 83-page PDF contains everything I know about LinkedIn… and it’s 100% free.

— Justin

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: [email protected]
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

Executive Presence specializes in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.