If you’ve ever stared at a blank LinkedIn post box, wondering what the hell to write, you’re not alone.

Most executives I work with struggle with this. They know they should be active, but they don’t have time to figure out what works.

So today, I’m giving you the exact LinkedIn Content Formula that works for CEOs, founders, and executives who want to grow their influence—without wasting time.

🔹 The 3-Part LinkedIn Content Formula

A high-performing LinkedIn post does three things:

1️⃣ Stops the Scroll – A strong first line that grabs attention.

2️⃣ Keeps People Reading – Engaging, easy-to-read content.

3️⃣ Drives Action – A clear takeaway or next step.

Let’s break this down.

✅ Step 1: Stop the Scroll

Your first line determines if people read your post or keep scrolling. A good hook:

• Challenges a belief: “Most people get this wrong about leadership…”

• Creates curiosity: “I almost walked away from my biggest opportunity because of one mistake…”

• States a bold opinion: “Hiring for ‘culture fit’ is a terrible idea.”

✅ Step 2: Keep People Reading

Once you have their attention, make your content skimmable and engaging:

✔ Use short paragraphs (1-2 sentences max)

✔ Break up text with line breaks

✔ Use lists & bullet points (like these!)

✔ Tell a quick story or share a personal insight

✅ Step 3: Drive Action

A LinkedIn post isn’t just about sharing—it should lead somewhere.

• Want engagement? End with a question.

• Example: “What’s your take? Drop a comment below.”

• Want visibility? Encourage reactions.

• Example: “If this resonates, hit the ‘👍’ so more people see it.”

• Want leads? Mention your expertise subtly.

• Example: “This is what we help CEOs with every day—DM me if you’re thinking about it.”

🚀 Action Step:

Write a LinkedIn post using this formula: Strong Hook → Skimmable Content → Clear CTA.

Need ideas? Answer one of these:

• What’s one mistake your clients make (and how do they fix it)?

• What’s one hard lesson you learned in your career?

• What’s an industry trend no one is talking about?

PS: Reply to this email and tell me—what’s the hardest part of writing LinkedIn posts for you?

PPS: Want to go deeper? Check out my CEO’s Guide to LinkedIn. This 83-page PDF contains everything I know about LinkedIn… and it’s 100% free.

— Justin

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: [email protected]
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

Executive Presence specializes in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.