Welcome back to my newsletter series on mastering LinkedIn. Today, let’s talk about a common concern: How do you stay visible on LinkedIn without feeling like you’re over-posting or coming across as self-promotional?

I hear this all the time from executives. They worry about being “too much.” But the reality? Most people on LinkedIn aren’t seeing all of your posts—maybe 5-10% of your network will see any given post. The real problem isn’t posting too much; it’s posting too little.

🔹 The Key to Staying Top of Mind

The goal is simple: when your ideal clients, partners, or investors think about your industry, your name should come to mind first. Here’s how to do that without being annoying:

✅ 1. Post 1-5x Per Week (and Stay Consistent)

The biggest mistake I see is inconsistency—posting three times in a week, then disappearing for months. Instead, find a sustainable rhythm and stick to it. Even once a week is better than nothing.

✅ 2. Lead With Value, Not Self-Promotion

80% of your posts should be about teaching, helping, or inspiring your audience—not selling to them. A simple framework:

• Share insights from your experience

• Explain common mistakes and how to avoid them

• Highlight trends you’re seeing in your industry

✅ 3. Rotate Between 4 Types of Content

To keep things fresh, mix up your content with:

1️⃣ Industry insights – Share trends, research, or a hot take

2️⃣ Personal stories – Make your expertise relatable

3️⃣ Client lessons – Share insights (without selling)

4️⃣ Engagement posts – Ask your audience a thought-provoking question

✅ 4. Make Your Posts Skimmable

People scroll quickly. Use:

✔ Short paragraphs

✔ Line breaks

✔ Bullet points (like these!)

✅ 5. Remember: Most People Are Lurkers

Many of your most important connections will never like or comment on your posts—but they’re watching. I’ve had CEOs reach out after months of silently following my content. The key? Keep showing up.

🚀 Action Step:

Pick one of the four content types above and schedule your next LinkedIn post today.

PS: Reply to this email and let me know—what’s your biggest challenge with staying consistent on LinkedIn?

PPS: Want to go deeper? Check out my CEO’s Guide to LinkedIn. This 83-page PDF contains everything I know about LinkedIn… and it’s 100% free.

— Justin

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: [email protected]
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

Executive Presence specializes in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.