EP #037: Why LinkedIn Matters More Than Ever for CEOs

📢 It’s been a while since my last newsletter—but that changes now. I’ve been heads down refining my 2025 content strategy, and going forward, you can expect consistent, high-value insights on how CEOs can use LinkedIn to drive business growth, build influence, and stay top of mind with key stakeholders.

Let’s get into it.

The LinkedIn Opportunity Most CEOs Overlook

When I speak with CEOs about LinkedIn, the most common question I hear is:
“Is LinkedIn actually worth my time?”

Short answer? Yes—if you do it right.

The longer answer? LinkedIn is the single best low-effort, high-impact way to:
✅ Attract high-value clients and partners
✅ Stay top of mind with decision-makers
✅ Build trust at scale

Yet most executives either ignore it or use it ineffectively.

Here’s an example that illustrates the power of doing it right.

🚀 How Two LinkedIn Posts Created a Year’s Worth of Pipeline
Meet Keziah—founder of a fractional Chief of Staff service, Vannin Chief of Staff. She posted twice on LinkedIn. Within weeks, those two posts generated enough inbound leads to fill her entire sales pipeline for a year.

What did she do right?

1️⃣ She had a clear audience: CEOs hiring or managing Chiefs of Staff.
2️⃣ She shared insights, not self-promotion: She educated her audience, never selling directly.
3️⃣ She posted in a way that fit LinkedIn’s algorithm: Hook-driven, skimmable, and engaging.

As a result, her network—ex-colleagues, clients, and prospects—re-engaged with her. Some reached out immediately. Others forwarded her content to decision-makers.

That’s the hidden power of LinkedIn: your network is full of opportunities—you just need to remind them that you exist.

🔥 Your LinkedIn Challenge This Week

Before the next edition of this newsletter, I want you to try this:
👉 Post one insight that you’ve shared in a recent client call or meeting.** (Something that made the other person say, “That’s a great point.”)**

Bonus points: If you’re feeling stuck, reply to this email—I’ll help you refine your idea.

Next up, I’ll be breaking down the five key principles for LinkedIn success—so stay tuned.

PS: If you know a CEO who would benefit from these insights, feel free to forward this their way! 🚀

PPS: Want to go deeper? Check out my CEO’s Guide to LinkedIn. This 83-page PDF contains everything I know about LinkedIn… and it’s 100% free.

— Justin

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: justin@executivepresence.io
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

Executive Presence specializes in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.