LinkedIn made a recent update, and I cannot believe that more people aren’t talking about it.

In my view, LinkedIn’s Thought Leader Ads are the most exciting change to the platform in the previous three years.

What are Thought Leader Ads?

LinkedIn recently launched Thought Leader Ads. This allows us to use YOUR best-performing LinkedIn posts as targeted ads (rather than your company page's best-performing posts).

It is hard to over-emphasize what this unlocks. We can now:

1. Use your personal LinkedIn posts as advertisements

2. Selectively target your ICP

3. "Boost" the post in front of this ICP through paid ads

In initial tests, we're seeing this can (a) boost followers, and (b) increase a post's performance.

As opposed to company-run ads, the Thought Leader Ads appear nearly identical to normal posts in someone's newsfeed:

In the example above, the only way one would know this is an add is the "Promoted by [company name]"

Additionally, when you look at this same post under the thought leader's profile, it does not disclose this post was ever run as an ad:

What you should do

If you are regularly posting on LinkedIn, I strongly recommend you look into Thought Leader Ads. I’m experimenting with this for my own account, as well as with many of our clients at Executive Presence.

If you're curious to learn more here is more info and the requirements here (ie. i can't promote my newsletter).

If you are NOT yet posting on LinkedIn, this is even more reason to do so. The more you post on LinkedIn, the faster you’ll find posts that can serve as ad creative.

That’s all for this week. Questions or comments? Reply to this email and I’ll do my best to answer.

See you next week,
Justin

P.S. Do you know someone who would benefit from our service? We’ve just launched a new Referral Program: send a client our way, and you’ll get up to $2,500 as a way of thanking you. AND, they’ll get $500 off their first invoice.

Interested? You can generate your own referral link here.

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: [email protected]
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

Executive Presence specializes in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.