EP #011: Promotional Posts are Boring: 6 Ideas for Better LinkedIn Content 

Your average CEO posts three to four times a year about the same old topics:

🥱 Their latest media appearance

🥱 A promotion for their company’s latest product or service

🥱 Generic team photos

🥱 A company milestone or anniversary (without additional context)

That type of promotional content gets stale quickly. And it doesn’t offer your audience much value.

So, what does better content look like?

Let these rockstar leaders show you 6 ideas for USEFUL content people actually want to read:

#1 - Stories that unpack business failures

Be real with us:

• When did things go wrong?

• What did you learn?

• How should we apply your lessons?

#2 - Stories of Personal Growth

Building a better company starts with being a better leader. So, tell us how you’ve tackled your own mindset and worked through your weaknesses.

# 3 - Industry or Career Playbooks

The most generous way to serve your audience → give them a playbook. Break down the steps of a business process or a professional pathway. Everyone wants to feel like they know the secret sauce.

#4 - Tactics in action

Sometimes we want your hot takes. And sometimes we just want you to tell us what to do. So show us the specific systems, practices, or exercises you use to elevate your work.

#5 - Contrarian perspectives

We don’t want to be sheep. But we’re all susceptible to groupthink. Challenge our assumptions. Offer contrarian wisdom - and build a case for it.

#6 Culture in action

Culture is the backbone of any company. And cultivating a good one is the hardest thing a leader can do. Making that process transparent benefits other leaders – and it reinforces culture with your current employees.

Here’s a recent post I shared about the role of vulnerability in my team culture:

The most savvy CEOs know this social media rule of thumb:

Amateurs promote. Thought leaders educate.

So stop posting boring content that only serves yourself. We listen to those we can learn from.

Best,

Justin

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: [email protected]
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

We specialize in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.