Hey there - a CEO’s LinkedIn presence matters more than their company’s LinkedIn page…but company pages still matter.

That’s why I studied 10,000 posts from top-performing LinkedIn company pages to uncover trends and create a set of best practices.

It turns out that the keys to success as a company page on LinkedIn differ wildly from the established best practices for executives.

Here are three insights that stood out in the data:

#1: Video dominates engagement

Native video (i.e. video uploaded to LinkedIn, NOT an external YouTube link) is the clear winner for company pages.

The average native video received 48 likes per post. This is about 2X higher engagement than an image post, and 4X more engagement than a text post.

#2: Hashtags don’t appear to help

Even though 53% of the posts we studied used hashtags, hashtags did not significantly increase engagement.

Specifically, the median post with a hashtag received 19 Likes, while the median post without a hashtag received 15.

While there doesn’t appear to be a disadvantage to using a hashtag in a company post, it doesn’t seem like it’s worth fretting over hashtags too much.

#3: Frequency isn’t vital

With an executive’s personal posts on LinkedIn, it’s all about the frequency. The more an executive posts, the faster they grown an audience.

But when it comes to company pages, that maxim doesn’t always hold. Even in top-performing company pages, there’s still a wide variety of posting frequencies. The median posting frequency for companies is 15 posts per month (roughly every other day).

While there may be an incremental gain from posting daily on a company page, our data shows that’s not the norm.

What else?

I found three other takeaways, as well as best practices around four different types of content.

You can download the full report for free here: https://www.executivepresence.io/content/best-practices-for-linkedin-company-pages

Sincerely,
Justin

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: [email protected]
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

We specialize in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.

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