EP #001: What is the value of a viral post?

Hey there - everyone wants to go viral on social media. But what’s the business impact for an executive?

Last month, one of our clients experience a post go viral. Prior to working with Executive Presence, Keziah had 2,866 followers and averaged 19 likes per post.

Here’s what her viral post looks like:

She shared an insight relevant to her business (Chief of Staff solutions for high-growth businesses), never once mentioning her company.

The impact?

• 3X more leads

• 720,000+ views of her post

• +53% increase in followers

The biggest impact was the growth of her pipeline: $450,000 in one-week from a single LinkedIn post.

But the sustaining impact is that her posts are now averaging 139 Likes, 7.3X higher than before her viral post.

What’s the takeaway?

Virality is great. But you can’t guarantee it.

The best way to win the lottery? Buy more tickets. By increasing her frequency of posting from 3X / year to 3X / week, Keziah was able to increase the chances that her posts would strike a chord.

Don’t go for virality.
Go for consistency.

Want to go deeper? Feel free to setup a call to chat any time here.

Take care,
Justin

Justin M. Nassiri | Founder & CEO
M: 650.353.1138 | E: [email protected]
250 Fillmore St Suite 150, Denver, CO 80206
www.ExecutivePresence.io

We specialize in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.